Our Mission

• Give a unified voice to the Independent venues and ability to collaborate on ideas, ways and means to help each other.

• Give a clear and distinct unified place for donations, artist contributions, public interest. Sometimes one artist may not want to particularly single out one venue over another, or people may be more clearly receptive to the idea of supporting independent venues in general, and all venues can benefit from that, while continuing to individually fundraise and go about their business.

• The IVA symbol can be a clear marker for the general public that a venue is independent. Most corporate owned venues hide their corporate affiliations as much as possible, and present as independently operated entities, and in many cases the general public is none the wiser, this distinction gives good and valuable information to the live music fan that may want to support independent venues but is unclear who owns what.

• There have been several high profile damaging stories related to entertainment corporations being involved in colluded corruption in the secondary markets, this leads to customer distrust and questions that constantly come up even at our level, and paints all venues with the same brush, an alliance could possibly help us be clearly distant from the fall out from such high profile confidence damaging stories.

• An alliance can allow us to come together to produce higher profile fundraising in this particularly pressing time that goes straight to independents, and beyond this current situation could hopefully lead to us pooling together for festivals, events, all manner of activities that highlight the important of independent music venues and directly benefit them. The public has a great affinity for the ideal and role that independent music venues play in their culture and given the opportunity to focus that affinity, we may see a great symbiosis develop once again between the people and the independent venues, in alliance together, our differences aside and our shared intentions joined.